Exposure spare parts price monopoly, greater significance


Release time:

2022-08-30

Recently, some media reported that Starbucks coffee is selling at a high price in China. At the same time, it also named Jaguar Land Rover's price in China is much higher than other markets, and the price of some models may exceed two to three times.
 
The original intention of this kind of report is good, guiding consumers to pay more attention to domestic models, but the target is wrong. It is not a matter of one or two days before imported cars are sold at high prices in China. If it is illegal, relevant departments have already intervened. It has always existed and has certain rationality: first of all, it is free to set prices. It is not illegal to set a price of 1 million yuan or 100000 yuan for a car. The choice is in the hands of consumers, feel reasonable to buy, feel expensive can not buy. As long as the sales volume and profit change, the enterprise will naturally respond in time, or ask for a price increase to raise the car, or reduce the price for promotion. Secondly, the price ratio between different countries does not explain too much. Different countries and cities have different operating costs, brand reputation, and consumer acceptance, which can directly affect commodity pricing. In addition, SUVs have developed rapidly in China in recent years, but there are only a few car companies that provide luxury SUVs. Demand exceeds supply and the price is naturally higher.
 
So, what is more reasonable to report? The answer is auto parts. When consumers buy a certain brand of car, they can only choose the spare parts of that brand. They have no other choice and have to accept the price of spare parts set by the manufacturer. The person in charge of purchasing spare parts for a German joint-venture brand told reporters that when a spare part goes from a supporting factory to a 4S store, the whole car factory will increase the price by 30% or more. In order to ensure the profit, the 4S store will provide it to the car owner with the tacit approval of the whole car factory. In addition to the logistics cost, the final retail price will be several times higher than the ex-factory price. Some time ago, my best friend's luxury car crashed into the headlight. During the repair, she was told that she needed 15000 yuan. Fortunately, she had full insurance, otherwise she would collapse.
 
At present, domestic auto parts suppliers, in addition to Bosch (BOSCH), Delphi and other large foreign-funded parts enterprises have the strength to compete with auto manufacturers, most small and medium-sized parts enterprises have signed supply agreements with auto manufacturers, basically can no longer sell the corresponding spare parts. If the auto manufacturers find that the parts suppliers supply goods without permission, they will not only be punished, but also cancel the supporting qualification at any time, and the suppliers dare not take risks.
 
How to regulate the price windfall of auto parts? No one can give an answer. According to the existing "Automobile Brand Sales Management Measures", vehicle suppliers have direct control over dealers in the terminal circulation link. Especially for maintenance plants that are not authorized by car brand sales or do not have the operating conditions, spare parts resources may not be provided. Even three guarantees cannot solve this problem. To some extent, the three guarantees will also provide the price of spare parts. According to the three guarantees, if the maintenance is not good, consumers have the right to return the car, which puts forward higher requirements for spare parts, and the whole car factory will transfer the pressure to the supporting spare parts factory, and the result of this transfer will only be reflected in the price of spare parts.
 
Therefore, breaking the monopoly of car companies on the price of spare parts is really good for car owners.