Recently, some media reported that Starbucks coffee sold high prices in China, while also named Jaguar Land Rover in China is far more expensive than other markets, some models may sell for more than two to three times.
The original intention of this report is good, to guide consumers to pay more attention to domestic models, but the object is wrong, imported cars in China to sell high prices is not a day or two, if it is illegal, the relevant departments have long been involved. It has always existed, and it has certain rationality: First, it is pricing freedom. It is not illegal for a car to be priced at 1 million yuan or priced at 100,000 yuan. The right to choose is in the hands of consumers. If you feel reasonable, you can buy it. As long as the sales volume and profits change, the company will naturally respond in time, or ask for a price increase to mention the car, or price cuts. Secondly, taking the price ratio between different countries can not explain too many problems. Different countries and cities have different operating costs, brand reputation, and consumer acceptance, which can directly affect commodity pricing. In addition, in recent years, SUVs have developed rapidly in China, but there are only a few car companies that offer luxury SUVs. The supply is in short supply and the price is naturally higher.
So, what are the reports that are more reasonable? The answer is auto parts. When a consumer buys a certain brand of car, he can only choose the spare parts of the brand. There is no other choice, and he has to accept the price of spare parts set by the manufacturer. A person in charge of the German joint venture brand spare parts procurement told reporters that a spare part from the supporting factory to the 4S shop, the automaker increased the price by 30%, the 4S shop to guarantee the profit, the car manufacturer acquiesced the price increase of 30% or higher to provide The owner of the car, coupled with logistics costs, eventually turned the retail price several times higher than the ex-factory price. Some time ago, the author's luxury car crashed into the headlights. When it was repaired, it was told that it needed 15,000 yuan. Fortunately, there was all danger, otherwise it was estimated that she would collapse.
At present, domestic auto parts suppliers, in addition to Bosch (BOSCH), Delphi and other large foreign-funded parts and components companies have the strength to compete with auto manufacturers, most small and medium-sized parts companies after the signing of supply agreements with auto manufacturers, basically can not Re-sell the corresponding spare parts. If automakers find that the parts suppliers are privately supplied, they will not only be punished, but they will also be disqualified at any time. Suppliers are not willing to take risks.
How to monitor the price of auto parts? No one can give an answer. According to the existing "Automobile Brand Sales Management Measures", vehicle suppliers have direct control over dealers in the terminal circulation. In particular, spare parts resources may not be provided for repair shops that are not authorized by the automobile brand or have no operating conditions. Even if it is three packs, it can't solve this problem. To some extent, the three bags will also provide the price of spare parts. According to the regulations of the three guarantees, if the repair is not good, the consumers have the right to withdraw the car. This puts higher requirements on the spare parts, and the OEM will pass the pressure on the support. The spare parts factory, and the result of this transfer will only be reflected in the price of spare parts.
Therefore, breaking the monopoly of car manufacturers on the price of spare parts is really good for the owners.